7 Effective Ways To Increase Your Online Presence – Part 1 of 5 – Local Search Engines

Starting mid July we are starting series of articles about 7 Effective Ways To Increase Your Online Presence. Each week we will post an article with a different method of increasing your online presence. This is part 1 of 5 articles and the topic of the week is Local Search Engines.

Local search engines allow you to gain access to information that has to do with the area around you. Most of the time using one will help you to find information faster than when you use one on a global scale. Local review sites and local directories are also very useful tools that you want to use.

Any SEO expert out there will tell you that a high rating in the search engines is going to increase your volume of sales. Millions of people use search engines daily to find what they are looking for. Therefore, you can use the following 7 Local Search Engines to increase your online presence.

places_logoYou can use a variety of tools. One tool called Google Local Business Center is very easy to use. This will help you to connect with customers as it will be simple for them to find you. This is also free to use which is another bonus. If you want to offer coupons or discounts of some sort, this is a tool you can use to accomplish that as well.

YlocalYahoo Local Business is a great tool to explore if affordable marketing is something you are interested in. It only takes a couple of minutes to add your business information there. This is a huge part of a successful social media strategy too so don’t overlook placing your information here.

bing-logo-300x220Bing is one of the newest search sites out there, but one that many people use often. Bing Local Listing Center is a tool that can be used to promote your business. Right now they have a backlog of businesses to add though. This is a strong indicator that people are indeed using the site for information. Just know in advance that your business won’t be listed immediately there.

yelp2Have you heard about Yelp? They can help you with your social marketing campaign as well. By creating a business owner account you will be able to include your information here. There are a few steps involved so you can confirm you are the person in charge of a given business. From there the form is really easy to fill out.

merchantcircleMerchant Circle is useful for social media marketing. With an investment of about five minutes of your time, you can get your business set up and recognized as a local entity. They also have a team of experts in place to answer any questions you have. That is a valuable resource that can help you to successfully promote your business.

dir7Many people use Best of the Web Local to get information for a given area. You should have your business information here. One of the reasons people love it is that they can easily search by a given location to find information in one of many categories.

askcityThe last one I want to bring to your attention is Ask City. Take a few minutes to mail customer service – to add, edit or delete listings on AskCity. They also have some premium programs that cost a fee but are worth looking into.

All of these forms of local recognition will increase your online presence. As a result you will see more and more traffic coming your way. As a result of that, your conversion rates will continue to increase. Getting noticed online is vital to the future success of your business.

2 Responses to “7 Effective Ways To Increase Your Online Presence – Part 1 of 5 – Local Search Engines”

  1. bob stefansko says:

    This is a great idea to reach out to businesses and teach them how to get better results and increase their awareness. I need it. Thanks

  2. Tom says:

    Thanks for your feedback, Bob. I agree. There are many entrepreneurs who don’t know how and where to start, because of either information overload or lack of information about online marketing. Taking 7 little steps at a time will be effective and help to get noticeable results.

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