Using content marketing in social media
Content marketing these days relies on actually creating good and valuable content that is helpful and “even better than mainstream news and entertainment.” If you do that, you can connect to relevant online customers, get them engaged with your business and brand, and acquire their loyalty and business. To achieve this, you have to be actually offering them something of value, not just engaging in technical tricks to acquire web traffic to bring them to an “ad” seeking to elicit a sale but without any content of value or interest. Otherwise,
For further discussion of this, see “Why content marketing is a ‘do-over’ for social media,” by Mark Schaefer, Businessgrow.com.
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