When it’s broke, it won’t fix itself.
Let’s be frank. Some marketing campaigns just don’t work. They are busted. The approach tried doesn’t draw traffic, or the traffic attracted does not convert into inquiries or clients, or you’ve made the rookie mistake of sending traffic to your general website with twenty different linked topics rather than to a landing page with one focused targeted objective (need a will? having debt problems? invented a perpetual motion machine?) that will more likely result in prospects taking action. When the marketing campaign is busted, there are usually some very specific reasons why, and some very specific things you can do to remedy the problem.
For more on this, take a look at “10 Solutions To Fix Your Busted Marketing Campaigns,” by Oli Gardner.
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